The Vallemaggia is a special place, where nature enchants with its beauty and strength. This energy, which we admire in the landscapes and watercourses, can sometimes present us with challenges. Last June, the Valley faced floods that changed the territory and affected communities. But even in these difficult situations, the people of Vallemaggia showed great determination and a spirit of solidarity. The desire to rebuild and to continue living the territory with the same affection and commitment as always prevailed. It was a moment that united people, reminding them that every experience, even the most challenging, can become an opportunity to strengthen bonds and look ahead with confidence. It is in this spirit that the 2025 edition of Vallemaggia Magic Blues takes place. The blues, like the Vallemaggia, tell stories of hard times and rebirth, of challenges and hope. Every melody, every chord, takes us on a journey of emotions and transformations. "Naturally Magic" is not only the name of this edition: it is an invitation to rediscover, in nature and in music, an authentic and primordial energy, capable of uniting and healing. Under the stars of Vallemaggia, the blues will be transformed into a moment of sharing, a call to the beauty of resilience. The notes and voices of the artists will be a tribute to the ability to face difficulties and rediscover the magic around us. The Dipartimento dell'educazione, della cultura e dello sport (DECS) of the Canton of Ticino is delighted to support, with long-standing conviction, this festival that celebrates music, culture and territory. I wish everyone a splendid edition, because music, like the Vallemaggia, is “Naturally magic!”

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Marina Carobbio Guscetti, State Councilor 
Director of the Department of Education, Culture and Sports

Dear friends of blues, music, and authentic emotions, with great enthusiasm, we welcome you to the 23rd edition of Vallemaggia Magic Blues, “the smallest big blues festivals in Switzerland," which has been bringing the magic of music to the enchanting squares of Vallemaggia for over two decades. Once again this year, our festival will offer you unforgettable evenings, thanks to a lineup filled with talent, passion, and electrifying sounds. We are honored to host true music legends such as The Yardbirds, icons of rock history, returning to our region 60 years later, and the legendary Treves Blues Band, featuring the extraordinary presence of Lou Marini, the famous saxophonist of the Blues Brothers, promising a memorable night. But Vallemaggia Magic Blues 2025 doesn’t stop there: this edition brings exciting new features, including the two Magic Rock Nights in Cevio, two special evenings dedicated to the most powerful rock sounds, featuring two historic bands, Atomic Rooster and FM. Additionally, we proudly present the 7th edition of the European Blues Night, a celebration of the finest blues talent from across the continent. Another highly anticipated moment is the final of the 14th Swiss Blues Challenge, where four outstanding finalists will compete for the title of "Best Swiss Blues Band" and the honor of representing Switzerland at the most prestigious international blues events. As always, you, our magic passionate audience, are the true heart of this festival. Your enthusiasm and warmth make every edition special. The welcoming squares, the family-like atmosphere, and the exceptional music quality make Vallemaggia Magic Blues an unmissable event, where music blends with the beauty of nature and the joy of togetherness. A heartfelt thank you to the artists, our invaluable sponsors, our collaborators, and everyone who contributes to making this event possible. Now, it’s time to immerse yourself in the magic of the blues and let yourself be carried away by the rhythm of this extraordinary edition. Enjoy Vallemaggia Magic Blues!

Raffaele Dadò, presidente Vallemaggia Magic Blues
Fabio Lafranchi, co-fondatore e promotore
Stefania Cattaneo, assistente
Giancarlo e Raymond, Producing Team

It is always a real pleasure to gather in the beautiful squares of Vallemaggia to experience together the very special atmosphere of the Magic Blues! Extraordinary music, authentic emotions and the warmth of our community come together to create, under the starry sky of the valley, often unforgettable evenings. The Lake Maggiore and Valleys Tourism Organization is proud to support this event, which is not only a high-profile musical event, but also a moment of connection and sharing. Vallemaggia Magic Blues is a showcase of excellence for our area, capable of attracting fans from near and far, won over by the energy of the blues and the magic of the Vallemaggia. A special thank you goes to everyone who makes this festival possible: the organizers, volunteers, artists, and of course you, the audience, who bring your enthusiasm year after year, creating an atmosphere that is truly one of a kind. We are confident that the 10 events offered this year in Brontallo, Giumaglio, Cevio, Avegno and Maggia will once again be a resounding success. We, for our part, can’t wait to experience this 23rd edition with you, under the slogan “Naturally magic!”, celebrating great music and the timeless beauty of our valley. Happy festival to all!

Aldo Merlini
President of Organizzazione turistica Lago Maggiore e Valli

Dear friends of Vallemaggia Magic Blues,
Friday, July 11 will mark the start of the 23rd edition of the festival, an unmissable experience that everyone should experience! Nestled in the enchanting Maggia Valley, the festival offers an extraordinary opportunity to combine quality music and breathtaking scenery into a unique, unforgettable experience. From July 11 to August 7, 2025, our beautiful valley will be transformed into an open-air stage, where internationally renowned artists will perform in a series of concerts. We will have the opportunity to listen to extraordinary music surrounded by majestic mountains, enchanting forests and views that look like something out of a postcard. Each performance will be a magical moment in a unique atmosphere that will make every note even more special. The picturesque squares that host the concerts are enchanting, and the event organization takes great care of every detail. Thanks to the commitment, foresight and passion of those who have been working for the festival for years, we are confident that this edition will be a great success as well, capable of engaging the local population and the many tourists who will flock to experience this extraordinary opportunity. Let's not miss the opportunity: reserve the dates in your diary now and get ready to experience magical evenings, celebrating the music, culture and beauty of the most fascinating valley in Canton Ticino. Long live the Vallemaggia and long live the Magic Blues!

Simone Stoira
President of the Associazione Comuni valmaggesi (ASCOVAM)

Dear blues friends,
The magic of blues returns to enchant Vallemaggia in a new edition of a festival that has become a symbol of togetherness and renewal. An irresistible blend of passion for music and the taste for quality beer is represented by the long-standing partnership with Heineken and its Eichhof beer, which have proudly accompanied the event from the very beginning. This year’s edition promises to be both a tribute to the past and an invitation to the future. The extraordinary success of previous editions faced a tough challenge last year due to devastating floods that left their mark on the valley. Yet, the unmistakable notes of blues managed to bring hope and lightness, once again proving the regenerative power of music. Behind the success of Magic Blues is a tireless team, led by Fabio, who every year transforms the event into a unique and unforgettable experience. Now an international landmark, the festival stands out not only for hosting blues legends but also for showcasing new talents destined to shape the future of the genre. More than just music, the festival surprises every year with exciting new elements and a top-tier culinary experience, further enriching the spectators’ enjoyment. Here’s to another edition of great success—one that blends tradition with innovation and continues to make the heart of Vallemaggia resonate with its unmistakable "magic of blues." Naturally magic… Vallemaggia Magic Blues!

Roger Fuchs, Kevin Maissen, Andrea Zanetti, Heineken Switzerland

The Magic Blues Vallemaggia, which began as a music event, became a symbol of rebirth for the entire region in 2024. After the flooding that hit the upper Vallemaggia, the festival took on an even deeper value, representing new hope and a chance for the area to restart. For years, Magic Blues has brought internationally renowned artists and blues enthusiasts to the valley, consolidating its role as a vehicle for cultural, social and economic revival. The festival has become an opportunity to share the love of culture and the territory, proving that even in difficult times music can be a powerful tool for overcoming difficulties. The importance of Magic Blues to the valley is reflected in various aspects. On the one hand, it represents a valuable cultural opportunity, allowing the appreciation of a musical genre with distant roots that also finds echoes in the heart of the Alps, contributing in the knowledge of the beauty of the area. The Vallemaggia Valley thus becomes a crossroads of cultural experiences and it gains national and international visibility, with a flow of tourists that brings economic benefits to local businesses, such as hotels, restaurants and stores, while also creating jobs. The Magic Blues is a key element in the vitality and identity of Vallemaggia, combining tradition and modernity. Thanks to the support of the Banche Raiffeisen del Locarnese e Valli, which provide an essential economic contribution, the festival ensures its continuity and success, enriching the valley culturally and economically.

For the Raiffeisen Bank of the Locarnese and Valley
Laura Martini, Cevio Agency Manager
Mauro Jelmini, Member of the Board of Directors of Banca Raiffeisen Losone Pedemonte Vallemaggia

Hans and Viviane Borter have always been two great friends of our festival. The successful entrepreneur in the field of printing and his charming lady from St. Gallen, who as sponsors have been making an active contribution to the success of our event for more than 20 years without interruption. Many of the thick concerts that have passed over the years would not even have been conceivable without their valuable contribution. But Hans and Viviane Borter are more than just supporters. They love Vallemaggia Magic Blues and as soon as they have the opportunity, they come to Vallemaggia to savor our concerts in person. A presence theirs that fills us with joy and pride each time. We wish Mr. and Mrs. Hans and Viviane Borter the warmest welcome to the 22nd edition and big thanks for their valuable support. 

Viviane and Hans Borter

Dear Vallemaggia, my first words go to you, who suffered so much in June last year, like so many other valleys. I came here last July and saw you hurt, of course, but with your citizens determined to mend, to care for you and to celebrate life, especially through music and the Vallemaggia Magic Blues. Respect to them and their love for you. Dear friends, this year's 2025 coincides with the 23rd edition of Vallemaggia Magic Blues, which once again presents itself as ‘The Place to be’.  A magnificent line-up will see artists from all over the world perform in your unique and welcoming villages in this ‘Magic Valley’ that we love so much. Among the wonderful evenings on the programme, I would like to highlight the one on 18 July, when the grand final of the Swiss Blues Challenge 2025 will take place in Giumaglio.  It will be a competition between the four finalists. This challenge has existed since 2010, under the aegis of the Swiss Blues Society, and as President I would like to thank the Vallemaggia Magic Blues committee for agreeing to organize this final 2025. Silvio Caldelari, President of the Sierre Blues Festival and the Swiss Blues Society. The winners of the Swiss Blues Challenge 2024, Mark Slate & Rotosphere, will also be present as part of the Swiss Blues Tour. The Swiss blues scene is very active. The Sierre Blues Festival family has had a close friendship with the Vallemaggia Magic Blues for over 15 years. This summer we will again cross the Simplon Pass, and then the Centovalli, with the same eagerness as every year, and with a great desire to visit Vallemaggia, the magnificent musical evenings and the long nights that will follow.  I wish you great success for the 2025 edition and offer my congratulations.

Silvio Caldelari
President of the Sierre Blues Festival and the Swiss Blues Society

Already John Lee Hooker, back in 1989, with his beautiful work “The Healer,” which portrayed him blurry on the cover with his arms outstretched as if he were performing a voodoo ritual, emphasized the thaumaturgic power of music and the blues in particular. Each of us has experienced firsthand, at least once in our lives, how much the right song at the right time can give us back that energy, optimism, charge, and confidence in the future that seconds before we thought was lost forever. What happened in 2024 in the Vallemaggia, with the disasters in Brontallo and Cevio, certainly challenged people first and foremost in the face of tragedy and destruction. Because everything always starts from blood, bones and muscles, from the heart and soul of every human being, even music. And it was precisely music that was able to rise up and face the difficulty of the moment, to be close with the notes that really touch deep inside, to those who suffered and those who needed a hand and hope. The Vallemaggia 2024 festival has proven, if ever there was a need, that it always starts on stage with the different musicians performing, but lives fully only among the audience, with the affection and embrace it has received in all the past editions and has been able to give back stronger than ever in such a difficult time. Blues has always been close to people in need, and it will always be the music that will help to see hope in the most difficult times. Vallemaggia once again in this 2025 becomes a small musical “navel” of Europe, hosting both the sixth edition of the European Blues Night on July 17, and the Swiss Blues Challenge, special and inclusive moments of encounter between different realities, whose main purpose is to come out enriched with new human and emotional experiences. Music is emotion, and the blues is the soul of emotions, breaking through the heart of each of us especially in difficult times. To rediscover the joy of partying all together. No one excluded!

Davide Grandi
President of the European Blues Union

A passion for music and a great friend in common brought Aglientu Summer Blues Festival and Vallemaggia Magic Blues together. Right from the start a fraternal understanding was born that has been consolidated and developed over the years, uniting our specific peculiarities and creating an imaginary thread connecting the sea of Aglientu and Sardinia to the enchanting Swiss valleys.
Through our friendship, the journey of discovery of the world's great blues performers has been amplified and enhanced. The Vallemaggia Magic Blues family, the flagship of the Swiss festivals, thanks to impeccable organisation, allowed us to compare and improve in the name of our common passion. The itinerant and inclusive nature of all the small and large realities of the valley once again confirms that the road you had taken together with the late Hannes was the winning one. We are certain that this 23rd will once again be an unforgettable edition. Long live the Blues! Long live the Vallemaggia Magic Blues! With Love

Massimo Tiveddu, 
Artistic Director of the Aglientu Summer Blues Festival
SARDINIA ITALY